What is Salesforce?
Salesforce is one of the best Customer Relationship Management (CRM) software. More than 150,000 international companies use it, as per statistics. Salesforce is a completely cloud-based program that comes with a highly useful product suite. This suite includes different applications for marketing, sales, and customer service.
Statistics about Salesforce
According to different statistics, the Salesforce platform dominates its niche because it has a 19.7 percent market share. This share is even more than the famous Microsoft (6.2 percent). Users have installed the Salesforce applications more than 3 million times to date. According to AppExchange, about 70 percent of Salesforce customers are using its application suite.
More and more companies are shifting their focus to Salesforce or are developing applications on this software. This factor has doubled the demand for Salesforce administrators and developers. Meaning, it is the top trendy skill nowadays for techies.
According to Business Insider, “Salesforce Architect has the highest average salary across the most valuable job skills.”
Before moving on, let us discuss the history of this platform here.
Salesforce: THE MAIN IDEA
Companies had been hosting Customer Relationship Management (CRM) systems on their servers before Salesforce was introduced. The time and cost of CRM solutions were high (and almost unaffordable for many organizations). Moreover, these solutions were difficult to use. Companies needed software that is both affordable and user-friendly.
This was the driving force behind the development of Salesforce. Began Software as a Service (SaaS), today Salesforce has taken the top 5th largest software house position internationally.
Facebook, Amazon, and Twitter – IT giants worldwide use Salesforce these days. A multi-tenant architect, Salesforce allows different customers to share high technology and get the latest upgrade. The infrastructure changes and updates happen automatically. This feature helps companies to focus more on their work than worrying about new upgrades.
Salesforce offers a plethora of products in different domains – Media, Cloud, and Mobile, etcetera. Here is a shortlist for your interest.
- Sales Cloud
- IoT Cloud
- App Cloud
- Commerce Cloud
- Service Cloud
- Health Cloud
- Marketing Cloud
- Community Cloud and many more
Why Salesforce is the Best CRM?
Now you must be thinking, what is so special about it? What made it a hit? The answer is simple – It is a Cloud Computing Program. Salesforce is not just a product. It changed the whole idea, the entire business model. It introduced a new system that did not require lengthy installations and did not put extra load on company servers.
Furthermore, Salesforce did not ask for expensive contracts and costly licensing. Anyone could use it with just a nominal subscription fee of $50 per month.
What does Salesforce Provide?
While other platforms require much effort and details, this platform is simpler and more convenient to use. It provides users with the fastest path from an idea to an app. Using the tools given, you can start developing your app rather than creating your own tools and infrastructure. This thing can save you a lot of time and money.
What is Unique about Salesforce?
Users like these Salesforce features:
- Salesforce is Easy: It is very easy to use Salesforce. This saves your energy. Instead of wasting time learning to use it, you can start using it instantly.
- It is Fast: Most CRM software takes more than a year to implement. Salesforce, on the other hand, takes a few weeks to deploy.
- It is highly effective: As it is faster and easier to use than other CRM solutions, customers find Salesforce highly effective.
- Remote Use: Because it is a cloud-based platform, consumers can use it anytime, anywhere.
- Scalability: The business world is ever-changing, and adaptable solutions are considered highly successful. Salesforce is also scalable, and customers find this feature very unique.
- Easy Integration: Salesforce is easier to integrate with other applications as compared to other CRMs. If you want to integrate Salesforce with your taxation system, Gmail or accounting application, you will not find it difficult to do.
- Salesforce for Everyone: While only big businesses could use costly CRMS, Salesforce is for everyone. No matter, if you are a small company with a few people, you will not find this software unaffordable.
Other Features of Salesforce
- Contact Management
- Quote Management
- Opportunity Management
- Lead Management
- Sales Collaboration
- Territory Management and many more
Career Paths in Salesforce
As mentioned, Salesforce skills are high in demand these days. Being aware of this platform can increase your chances to attain a good job.
Salesforce ecosystem will have around 4.2 million new jobs by 2024. The Salesforce solution offers a sound career for newbies.
According to a Salesforce instructor, Byron Munoz, “It is a juggernaut” that allows you to work in different capacities. Salesforce allows people to work as an implementation specialist, backend developer, a Salesforce consultant, administrator, business analyst or a professional Salesforce user. You can learn Salesforce by using Trailheads or by enrolling in a Salesforce certification online training courses and excel in your career. It is because it is the 3rd most demanded skill in this tech-savvy world.
Conclusion
In short, Salesforce is one of the best CRM solutions you should use. It defines your image, branding position, and reputation in the market. It makes customer relationship management easier and handy.
Salesforce is highly adaptable, as we mentioned before. It does not tie you to use certain workflows, procedures, and layouts. You are free to use what you like. Another good thing about this system is it is not hard to understand. You do not require higher IT knowledge to manage it.
Moreover, Career Ladder also offers a comprehensive learning program to train you or your employees to use this ecosystem. You can take different Salesforce certification course and give a test to get your badge. In the world of business, if you want to succeed, learn Salesforce. Learn it by taking the sessions offered by Career Ladder. Remember that it is a top trending ecosystem in the world. It provides a lot of opportunities to IT professionals.